FLIP · THE DYNAMIC CONTENT ENGINE
FLIP personalizes your event website in real time — headlines, banners, speakers and calls to action — and turns your exhibitors into a distribution channel. Your website. No rebuild.
SAME EVENT. A DIFFERENT INVITATION.
A healthcare lead, a fintech founder, a security pro. One website, with a message that speaks to each of them.
Three days of keynotes, demos and deals.
Register nowYou invest in email, LinkedIn, exhibitor campaigns and partners. Then you send all of them to the same page, in the same language.
FLIP closes all three leaks.
A healthcare CIO and a fintech founder get the same headline, the same banner and the same offer.
Visitors your sponsors invited arrive on a page that never mentions the sponsor, the booth or the deal.
Visitors from different markets read the same page, even when your audience speaks something else.
Personalize the invitation, activate your exhibitors, connect the journey and speak your audience’s language.
FLIP switches headlines, speaker spotlights and CTAs based on who is visiting and how they got there.
Give every exhibitor a referral link that brings their invitation, booth details and offer onto your event site.
From campaign link to event website to registration. Carry the visitor’s campaign details into the next step.
Create translated variants for your audiences. FLIP detects the language of their page and shows the matching copy, so an invitation feels local in Riyadh, Paris and beyond.
A lightweight script updates only the elements you map. Original content remains when no rule matches.
Choose what changes. Write the invitation. Keep the website you’ve built.
Add your event’s FLIP snippet to a site that supports custom code. Your website administrator can help with installation and consent settings.
Select your headline, banner or button with the Visual Mapper, then write a variant for each audience.
See visitor activity, content engagement and registration button clicks, then refine your campaign.
Explore how a modest lift could affect registration clicks. Your campaign reporting measures the real activity.
Illustrative estimates, not guaranteed results. FLIP measures registration button clicks, not completed registrations or ticket revenue.
Choose the scope that fits your event. Talk to us about a pilot and the support your team needs.
Explore your first campaign with our team, with a scope tailored to your event.
Someone adds your event’s script to your website once. After that, your team uses the Visual Mapper and Campaign Builder to select elements and write variants.
Visitors see your original content. FLIP only changes the areas you map when a rule matches.
FLIP uses a lightweight script and targeted anti-flicker handling. Performance depends on your website, installation and network conditions.
Sites that allow custom scripts, including WordPress, Webflow, HubSpot, Wix, Squarespace and custom HTML. Your site’s security and consent settings may need to allow FLIP.
Yes. Enable your event’s languages and create translated audience variants, with one-click translation available. FLIP detects the page language and uses matching saved copy. Missing translations fall back to the main copy; custom HTML and exhibitor copy stay in their configured language.
An exhibitor referral link brings their configured invitation, booth details and offer onto your event website.
FLIP reports registration button clicks, not completed ticket purchases or registrations. Use your ticketing platform for completed registration totals.
YOUR NEXT EVENT, MORE PERSONAL.
Tell us about your next event. Let’s explore your audiences, your website and your first personalized campaign.